CULTURA

This section shows some videos, not strictly committed to the world of modern art. Nonetheless, they are interesting because of the subject, or the personal involvement of an artist.

In My Garden (1983)

A children animated book recently achieved by MoMA

Il video

"In My Garden", a children's book by Ermanno Cristini and Luigi Puricelli, printed by Neugebauer Press, has recently been achieved in New York City by The Metropolitan Museum of Art.
This video was an experiment in low cost television animation, more than 30 years ago. It comes from a series of 20, produced by Dessert for the italian language Swiss Television and taken from the best children's books of the sixties and seventies. Italian titles were mostly published by Rosellina Archinto's Emme Edizioni and authored by designers as Bruno Munari, Enzo e Iela Mari and, notably, Ermanno Cristini and Luigi Puricelli.
Production technique is a special issue. In order to play down the high cost of truka and film animation, the books were dismantled and shot on 35 mm slides. The slides were rear-projected with a Kodak Carousel set of three and an Apple II Electrosonic multivision controller, through a special 3M screen. The projection was video recorded on 2" Ampex through Ampex and Bosch studio cameras at Inter TV in Milan.
The video has been digitally restored.

CREDITS
Art Direction: Ermanno Cristini, Luigi Puricelli
Multivision: Lorenzo Baldi, Liliana Carugati - Studio DX
Production: Dessert per RTSI
Original Soundtrack: Ernesto Leo
Video recording: Enzo Regusci - Inter TV
Produced: 1983

TECHNICALITIES
Photography: Nikon F3, Ektachrome film
Multivision gear: Apple IIe - Electrosonic
Cameras: Ampex - Bosch
Videorecording: Ampex 2"

Immagine donna (1986)

When image processing was analog

Il video

Some time ago, tidying up our archive, a series of slides resurfaced from a past time. In some not-so-common 4x4 cm anti-newton mounts, we found a collection of images coming from feminist iconography. They were reproduced with high contrast film and sandwich-mounted with small pieces of coloured filters, like those used for theatrical lighting.
The iconographic research had been curated by Anna Steiner, while the images manipulation was by Roberto Rossini. The event was organised by the Women Commission of the former Italian Communist Party, namely by Ornella Piloni and Emilia De Biasi, both members of Parliament in the following years.
We helped (our audiovisual life started with multivision), packaging the slides and projecting them with the legendary Kodak Carousel slide projectors (even now, we own one).
After we found them, we digitized all the slides and, to adpat to the speed of contemporary communications, we choose some, animating them together with "Le streghe" ("Witches") by Niccolò Paganini (the original music wasn't stored with the slides).

CREDITS
Iconographical research: Anna Steiner
Images treatment: Roberto Rossini
Portals project: Origoni e Steiner architetti associati
Editing: Lorenzo Baldi
Music: Niccolò Paganini - Le Streghe per violino e orchestra op.8 - Pavel Sporci: violino, Petr Jirikovsky: pianoforte - Sonoton
Produced in 1986

TECHNICALITIES
Scanner: Epson Perfection 4870
Editing: HD 25p
Postproduction: Adobe After Effects

The Enterprise as an Artwork (2015)

The art is a metaphor good enough to reshape enterprise management (sorry, no english subtitles).

Il video

An out of topic video? Actually, no.
Massimiliano Caccamo, a long term consultant
and a man with an ample, eclectic culture, suggests that
the artwork is a metaphor good enough to reshape
an enterprise during these critical years: an alternative point of view, in respect to the widely adopted cost cutting recipe (often including innovation investments). Think
of Adriano Olivetti and the intellectuals he put in key roles, or think of Steve Jobs, whose vision tightly integrated liberal arts and technology.
This educational path is proposed to managers
and professionals and begins with a whole day spent among artworks, at Rovereto's M.A.R.T. (Trento's and Rovereto's Modern Art Museum) or at Villa Necchi Campiglio (F.A.I's heritage) in Milan: it's a first step
to reopen the perceptual field in order to go beyond
he action-reaction automatism of traditional management attitudes.
A path towards the essence of things, as young Apple's designers learn studying Picasso's Bulls.
Massimiliano Caccamo was born in 1954 and studied law at Milan's Università Cattolica. He has been in charge
of corporate training at Gruppo Pirelli and of the Management Area at Scuola Ipsoa (including Management and Corporate Communication)
In charge of the Standard Credit Companies Area
and of the Organisational Behaviour Area and Director
of the Bank Management Master at Cefor, later he has been Director of Didasbank (Training and Cosulting
for Italian Private Banks) and a member of the executive council of AIF,
in charge of the training of trainers (more than 10 years long). In year 2000 he founded and then directed “COME” Network.
He wrote several articles about training and development on publications from Aif, Isper, Ipsoa, F.B and on Banche
e Banchieri.
In 2006 he published the book Formazione e Formatori-Alberi Fuori Sagoma. Riflessioni sulla formazione analogica e digitale (Franco Angeli).

SITO WEB: http://www.comenetwork.net/

CREDITS
Directors: Liliana Carugati, Lorenzo Baldi
Photography: Liliana Carugati, Lorenzo Baldi
Camera: Lorenzo Baldi
Editing: Lorenzo Baldi
Music: Krystof Meyer - Sonoton Library
Filmed: 2015

TECHNICALITIES
Production Standard: Acquisition UHD 25p - Editing HD 1080/25p
Camera: Panasonic GH4
Lens: Panasonic 14-140 f 3,5-5,6
Camera Supports: Vinten
Codec: .mov H264 100 Mbps
Postproduction: Final Cut Pro X

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